02159cam a2200469 i 4500 EDZ0000052730 StDuBDS 20161031105216.0 m||||||||d|||||||| cr ||||||||||| 111202s2012 caua fo| 001|0|eng|d 9781452218410 (ebook) : No price StDuBDS eng StDuBDS rda pn Alfaisal Main Library HM1196 .P47 2012 303.342 23 Persuasion handbook. The SAGE handbook of persuasion : developments in theory and practice / edited by James Price Dillard, Lijiang Shen. Handbook of persuasion Persuasion Second edition. Thousand Oaks, California : SAGE Publications, 2012. 1 online resource (447 pages) : illustrations (black and white) text rdacontent still image rdacontent computer rdamedia online resource rdacarrier Previous edition published in print as: The persuasion handbook. 2002. Includes bibliographical references and index. Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges. Specialized. Description based on online resource; title from home page (viewed on December 18, 2014). Persuasion (Psychology) Social aspects. Persuasion (Rhetoric) Electronic books. local Dillard, James Price, editor. Shen, Lijiang, editor. Sage eBooks Print version : 9781412983136 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_persuasion2ed lcc EBOOKS 481740 481740