The developments in theory and practice Dillard, James Price editor. Shen, Lijiang editor. Sage eBooks text Electronic books. cau 2012 Second edition. monographic eng 1 online resource (447 pages) : illustrations (black and white) Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges. Specialized. specialized edited by James Price Dillard, Lijiang Shen. Previous edition published in print as: The persuasion handbook. 2002. Includes bibliographical references and index. Persuasion (Psychology) Social aspects Persuasion (Rhetoric) HM1196 .P47 2012 303.342 9781452218410 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_persuasion2ed http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_persuasion2ed StDuBDS 111202 20161031105216.0 EDZ0000052730 eng