TY  - BOOK
AU  - Dillard,James Price
AU  - Shen,Lijiang
ED  - Sage eBooks
TI  - The SAGE handbook of persuasion: developments in theory and practice 
SN  - 9781452218410 (ebook) :
AV  - HM1196 .P47 2012
U1  - 303.342 23
PY  - 2012///
CY  - Thousand Oaks, California
PB  - SAGE Publications
KW  - Persuasion (Psychology)
KW  - Social aspects
KW  - Persuasion (Rhetoric)
KW  - Electronic books
KW  - local
N1  - Previous edition published in print as: The persuasion handbook. 2002; Includes bibliographical references and index; Specialized
N2  - Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_persuasion2ed
ER  -