@book{481762,
	author = {Hastings, Gerard and Sage eBooks},
	title = {The SAGE handbook of social marketing},
	publisher = {SAGE,},
	year = {2011.},
	address = {Thousand Oaks, Calif. :},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_socialmarketing}
}