The SAGE handbook of social marketing  [electronic resource] / 
 Social marketing 
edited by Gerard Hastings, Kathryn Angus and Carol Bryant. 
 - Thousand Oaks, Calif. :  SAGE,  2011. 
 - 1 online resource (xxvi, 442 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446201008 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5414  / .S3 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8