The SAGE handbook of social marketing Social marketing SAGE reference online Hastings, Gerard (Professor) Angus, Kathryn. Bryant, Carol A. Sage eBooks text Electronic books. cau Thousand Oaks, Calif SAGE 2011 monographic eng
electronic resource
1 online resource (xxvi, 442 p.) : ill. This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. Specialized. specialized edited by Gerard Hastings, Kathryn Angus and Carol Bryant. Includes bibliographical references and index. Social marketing HF5414 .S3 2011 658.8 9781446201008 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_socialmarketing http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_socialmarketing StDuBDS 110208 20161031105217.0 EDZ0000020834 eng