Jones, John Philip. <br/><br/>
The ultimate secrets of advertising  [electronic resource] / 
John Philip Jones. 
 - London :  SAGE,  c2001. 
 - 1 online resource (xxvi, 224 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452229362 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Rate of return.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .J7174 2001 
<br/><br/><label>Dewey Class. No.: </label>659.1