01336cam a2200337 a 4500 EDZ0000085122 StDuBDS 20161031105218.0 m||||||||d|||||||| cr ||||||||||| 120516s2001 enka fo| 001|0|eng d 9781452229362 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5823 .J7174 2001 659.1 23 Jones, John Philip. The ultimate secrets of advertising [electronic resource] / John Philip Jones. London : SAGE, c2001. 1 online resource (xxvi, 224 p.) : ill. Includes bibliographical references and index. Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand. Specialized. Description based on print version record. Advertising Rate of return. Electronic books. local Sage eBooks Print version : 9780761922445 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising lcc EBOOKS 481814 481814