TY  - BOOK
AU  - Jones,John Philip
ED  - Sage eBooks
TI  - The ultimate secrets of advertising
SN  - 9781452229362 (ebook) :
AV  - HF5823 .J7174 2001
U1  - 659.1 23
PY  - 2001///
CY  - London
PB  - SAGE
KW  - Advertising
KW  - Rate of return
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising
ER  -