01336cam a2200337 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050002400208082001400232100002400246245008500270260002800355300004500383504005100428520020100479521001700680588004700697650003300744655002900777710001600806776003500822856010600857942001600963999001900979EDZ0000085122StDuBDS20161031105218.0m||||||||d||||||||cr |||||||||||120516s2001    enka   fo|    001|0|eng d  a9781452229362 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 0aHF5823b.J7174 200104a659.12231 aJones, John Philip.14aThe ultimate secrets of advertisingh[electronic resource] /cJohn Philip Jones.  aLondon :bSAGE,cc2001.  a1 online resource (xxvi, 224 p.) :bill.  aIncludes bibliographical references and index.8 aBased on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand.  aSpecialized.  aDescription based on print version record. 0aAdvertisingxRate of return. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978076192244540uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising  2lcccEBOOKS  c481814d481814