@book{481942,
	author = {Szmigin, Isabelle. and Sage eBooks},
	title = {Understanding the consumer},
	publisher = {SAGE,},
	year = {c2003.},
	address = {London :},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/understanding-the-consumer}
}