01258cam a2200301 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152050002500182082001700207100002300224245007500247260002800322300003500350504005100385520025600436521001700692588004700709650002300756655002900779710001600808776003500824856009700859EDZ0000067576StDuBDS20161031105222.0m||||||||d||||||||cr |||||||||||120405s2003    enk    fo|    001|0|eng d  a9781446216156 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn 0aHF5415.32b.S95 200304a658.83422231 aSzmigin, Isabelle.10aUnderstanding the consumerh[electronic resource] /cIsabelle Szmigin.  aLondon :bSAGE,cc2003.  a1 online resource (vi, 202 p.)  aIncludes bibliographical references and index.8 aUniting marketing theory and practice in a consumer-centric approach, this book challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.  aSpecialized.  aDescription based on print version record. 0aConsumer behavior. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978076194701140uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/understanding-the-consumer