TY  - BOOK
AU  - Szmigin,Isabelle
ED  - Sage eBooks
TI  - Understanding the consumer
SN  - 9781446216156 (ebook) :
AV  - HF5415.32 .S95 2003
U1  - 658.8342 23
PY  - 2003///
CY  - London
PB  - SAGE
KW  - Consumer behavior
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Uniting marketing theory and practice in a consumer-centric approach, this book challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/understanding-the-consumer
ER  -