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  <titleInfo>
    <title>Working on health communication</title>
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  <name type="personal">
    <namePart>Corcoran, Nova.</namePart>
    <role>
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    <place>
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    <publisher>SAGE</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
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    <extent>1 online resource (186 p.) : ill.</extent>
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  <abstract>At a time when preventable diseases are still on the rise practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, this book provides a practical guide to the process of designing, implementing and evaluating campaigns.</abstract>
  <targetAudience>Specialized.</targetAudience>
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  <note type="statement of responsibility">Nova Corcoran.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Communication in public health</topic>
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  <subject authority="lcsh">
    <topic>Health planning</topic>
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Health promotion</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Health education</topic>
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  <classification authority="lcc">RA423.2</classification>
  <classification authority="ddc" edition="23">362.1068</classification>
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  <identifier type="isbn">9781446251515 (ebook) :</identifier>
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