Brown, Stephen,  1955 March 23- <br/><br/>
Writing marketing  literary lessons from academic authorities /  [electronic resource] : 
Stephen Brown. 
 - London :  SAGE,  2005. 
 - 1 online resource (265 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446211823 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business writing.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5718.3  / .B773 2005 
<br/><br/><label>Dewey Class. No.: </label>808.066658