01488cam a2200349 a 4500 EDZ0000071571 StDuBDS 20161031105225.0 m||||||||d|||||||| cr ||||||||||| 120405s2005 enk fo| 001|0|eng|d 9781446211823 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5718.3 .B773 2005 808.066658 23 Brown, Stephen, 1955 March 23- Writing marketing [electronic resource] : literary lessons from academic authorities / Stephen Brown. London : SAGE, 2005. 1 online resource (265 p.) Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. Specialized. Description based on print version record. Includes bibliographical references and index. Business writing. Marketing. Electronic books. local Sage eBooks Print version : 9781412902663 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/writing-marketing lcc EBOOKS 482081 482081