literary lessons from academic authorities Brown, Stephen 1955 March 23- creator Sage eBooks text Electronic books. enk London SAGE 2005 monographic eng

electronic resource

1 online resource (265 p.) Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. Specialized. specialized Stephen Brown. Includes bibliographical references and index. Business writing Marketing HF5718.3 .B773 2005 808.066658 9781446211823 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/writing-marketing http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/writing-marketing StDuBDS 120405 20161031105225.0 EDZ0000071571 eng