TY  - BOOK
AU  - Brown,Stephen
ED  - Sage eBooks
TI  - Writing marketing: literary lessons from academic authorities 
SN  - 9781446211823 (ebook) :
AV  - HF5718.3 .B773 2005
U1  - 808.066658 23
PY  - 2005///
CY  - London
PB  - SAGE
KW  - Business writing
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/writing-marketing
ER  -