Writing health communication an evidence-based guide / [electronic resource] :
[edited by] Charles Abraham and Marieke Kools.
- London : SAGE, 2012.
- 1 online resource (xv, 175 p.) : ill.
Includes bibliographical references and index.
Taking readers through the process of designing written materials in health care, this text presents easy-to-understand evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change.