Treadwell, D. F.

Public relations writing principles in practice / [electronic resource] : Donald Treadwell, Jill B. Treadwell. - 2nd ed. - Thousand Oaks, CA. : SAGE, 2005. - 1 online resource (xxvi, 517 p.) : ill.

Includes bibliographical references and index.

Guiding students from the most basic foundations of public relations writing through the production of actual, effective public relations materials, this 2nd edition focuses on identifying & writing public relations messages & examines how public relations messages differ from other messages.

Specialized.

9781483329048 (ebook) : No price


Public relations--Authorship.
Public relations.
Business writing.


Electronic books.

HM1221 / .T73 2005

659.2