Backer, Thomas E. <br/><br/>
Designing health communication campaigns  what works? /  [electronic resource] : 
Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. 
 - Thousand Oaks, Calif. :  SAGE,  1992. 
 - 1 online resource (xv, 181 p.) 
<br/><br/>Includes bibliographical references. 
<br/><br/> This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781483325521 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media in health education.<br/>Communication in medicine.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>RA440.55  / .B33 1992 
<br/><br/><label>Dewey Class. No.: </label>362.1014