TY  - BOOK
AU  - Backer,Thomas E.
AU  - Rogers,Everett M.
AU  - Sopory,Pradeep
ED  - Sage eBooks
TI  - Designing health communication campaigns: what works? 
SN  - 9781483325521 (ebook) :
AV  - RA440.55 .B33 1992
U1  - 362.1014 23
PY  - 1992///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Mass media in health education
KW  - Communication in medicine
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Specialized
N2  - This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/designing-health-communication-campaigns
ER  -