Andreasen, Alan R.,  1934- <br/><br/>
Social marketing in the 21st century  [electronic resource] / 
Alan R. Andreasen. 
 - London :  SAGE,  2006. 
 - 1 online resource (xi, 264 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781483329192 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5414  / .A527 2006 
<br/><br/><label>Dewey Class. No.: </label>361.00688