Andreasen, Alan R. 1934- creator Sage eBooks text Electronic books. enk London SAGE 2006 monographic eng

electronic resource

1 online resource (xi, 264 p.) : ill. 'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing. Specialized. specialized Alan R. Andreasen. Includes bibliographical references and index. Social marketing HF5414 .A527 2006 361.00688 9781483329192 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/social-marketing-in-the-21st-century http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/social-marketing-in-the-21st-century StDuBDS 130912 20161031105239.0 EDZ0000158769 eng