TY  - BOOK
AU  - Andreasen,Alan R.
ED  - Sage eBooks
TI  - Social marketing in the 21st century
SN  - 9781483329192 (ebook) :
AV  - HF5414 .A527 2006
U1  - 361.00688 23
PY  - 2006///
CY  - London
PB  - SAGE
KW  - Social marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - 'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/social-marketing-in-the-21st-century
ER  -