01386cam a2200337 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050002300208082001800231100003100249245008600280260002700366300004300393504005100436520025300487521001700740588004700757650002200804655002900826710001600855776003500871856010700906942001601013999001901029EDZ0000158769StDuBDS20161031105239.0m||||||||d||||||||cr |||||||||||130912s2006    enka   fo|    001|0|eng|d  a9781483329192 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 0aHF5414b.A527 200604a361.006882231 aAndreasen, Alan R.,d1934-10aSocial marketing in the 21st centuryh[electronic resource] /cAlan R. Andreasen.  aLondon :bSAGE,c2006.  a1 online resource (xi, 264 p.) :bill.  aIncludes bibliographical references and index.8 a'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.  aSpecialized.  aDescription based on print version record. 0aSocial marketing. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978141291633240uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/social-marketing-in-the-21st-century  2lcccEBOOKS  c482625d482625