Public relations in India new tasks and responsibilities / [electronic resource] :
J.V. Vilanilam.
- Los Angeles, Calif. ; London : SAGE, 2011.
- 1 online resource (xvii, 291 p.)
Includes bibliographical references and index.
A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.