<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01435cam a2200337 a 4500</leader>
  <controlfield tag="001">EDZ0000159061</controlfield>
  <controlfield tag="003">StDuBDS</controlfield>
  <controlfield tag="005">20161031105240.0</controlfield>
  <controlfield tag="006">m||||||||d||||||||</controlfield>
  <controlfield tag="007">cr |||||||||||</controlfield>
  <controlfield tag="008">130912s2011    cau    fo|    001|0|eng|d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788132112150 (ebook) :</subfield>
    <subfield code="c">No price</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">StDuBDS</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">StDuBDS</subfield>
    <subfield code="e">pn</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">Alfaisal Main Library</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
    <subfield code="a">HD59.6</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">659.20954</subfield>
    <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Vilanilam, John V.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Public relations in India</subfield>
    <subfield code="h">[electronic resource] :</subfield>
    <subfield code="b">new tasks and responsibilities /</subfield>
    <subfield code="c">J.V. Vilanilam.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Los Angeles, Calif. ;</subfield>
    <subfield code="a">London :</subfield>
    <subfield code="b">SAGE,</subfield>
    <subfield code="c">2011.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">1 online resource (xvii, 291 p.)</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
    <subfield code="a">A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.</subfield>
  </datafield>
  <datafield tag="521" ind1=" " ind2=" ">
    <subfield code="a">Specialized.</subfield>
  </datafield>
  <datafield tag="588" ind1=" " ind2=" ">
    <subfield code="a">Description based on print version record.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Public relations</subfield>
    <subfield code="z">India.</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="7">
    <subfield code="a">Electronic books.</subfield>
    <subfield code="2">local</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
    <subfield code="a">Sage eBooks</subfield>
  </datafield>
  <datafield tag="776" ind1="0" ind2="8">
    <subfield code="i">Print version :</subfield>
    <subfield code="z">9788132106296</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
    <subfield code="u">http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/public-relations-in-india</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">EBOOKS</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">482669</subfield>
    <subfield code="d">482669</subfield>
  </datafield>
</record>
