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  <titleInfo>
    <title>Public relations in India</title>
    <subTitle>new tasks and responsibilities</subTitle>
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  <name type="personal">
    <namePart>Vilanilam, John V.</namePart>
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    <dateIssued>2011</dateIssued>
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    <extent>1 online resource (xvii, 291 p.)</extent>
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  <abstract>A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.</abstract>
  <targetAudience>Specialized.</targetAudience>
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  <note type="statement of responsibility">J.V. Vilanilam.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Public relations</topic>
    <geographic>India</geographic>
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  <classification authority="ddc" edition="23">659.20954</classification>
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  <identifier type="isbn">9788132112150 (ebook) :</identifier>
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