Ritzer, George. <br/><br/>
The McDonaldization thesis  explorations and extensions /  [electronic resource] : 
George Ritzer. 
 - London :  SAGE,  1998. 
 - 1 online resource (viii, 212 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446279007 (ebook) :  No price 
<br/><br/><label>Subjects--Corporate Names: </label><br/>McDonald's Corporation.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rationalization (Psychology)<br/>Social structure--United States.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Social conditions.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5429.23  / .R58 1998 
<br/><br/><label>Dewey Class. No.: </label>303.482