01419cam a2200337 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152050002500182082001600207100002000223245010300243260002700346300003700373504005100410520024300461521001700704588004700721610002800768650003300796650003700829651003800866655002900904710001600933776003500949856009700984EDZ0000159108StDuBDS20161031105244.0m||||||||d||||||||cr |||||||||||130912s1998    enk    fo|    001|0|eng|d  a9781446279007 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn 0aHF5429.23b.R58 199804a303.4822231 aRitzer, George.14aThe McDonaldization thesish[electronic resource] :bexplorations and extensions /cGeorge Ritzer.  aLondon :bSAGE,c1998.  a1 online resource (viii, 212 p.)  aIncludes bibliographical references and index.8 aRitzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.  aSpecialized.  aDescription based on print version record.20aMcDonald's Corporation. 0aRationalization (Psychology) 0aSocial structurezUnited States. 0aUnited StatesxSocial conditions. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978076195539940uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/the-mcdonaldization-thesis