01516cam a2200373 a 4500 EDZ0000159108 StDuBDS 20161031105244.0 m||||||||d|||||||| cr ||||||||||| 130912s1998 enk fo| 001|0|eng|d 9781446279007 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5429.23 .R58 1998 303.482 23 Ritzer, George. The McDonaldization thesis [electronic resource] : explorations and extensions / George Ritzer. London : SAGE, 1998. 1 online resource (viii, 212 p.) Includes bibliographical references and index. Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis. Specialized. Description based on print version record. McDonald's Corporation. Rationalization (Psychology) Social structure United States. United States Social conditions. Electronic books. local Sage eBooks Print version : 9780761955399 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/the-mcdonaldization-thesis lcc EBOOKS 482795 482795