The McDonaldization thesis explorations and extensions Ritzer, George. creator Sage eBooks text Electronic books. enk London SAGE 1998 monographic eng
electronic resource
1 online resource (viii, 212 p.) Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis. Specialized. specialized George Ritzer. Includes bibliographical references and index. McDonald's Corporation. Rationalization (Psychology) Social structure United States United States Social conditions HF5429.23 .R58 1998 303.482 9781446279007 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/the-mcdonaldization-thesis http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/the-mcdonaldization-thesis StDuBDS 130912 20161031105244.0 EDZ0000159108 eng