TY  - BOOK
AU  - Ritzer,George
ED  - Sage eBooks
TI  - The McDonaldization thesis: explorations and extensions 
SN  - 9781446279007 (ebook) :
AV  - HF5429.23 .R58 1998
U1  - 303.482 23
PY  - 1998///
CY  - London
PB  - SAGE
KW  - McDonald's Corporation
KW  - Rationalization (Psychology)
KW  - Social structure
KW  - United States
KW  - Social conditions
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/the-mcdonaldization-thesis
ER  -