K�ung-Shankleman, Lucy. <br/><br/>
Strategic management in the media  from theory to practice /  [electronic resource] : 
Lucy K�ung. 
 - London :  SAGE,  2008. 
 - 1 online resource (248 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Lucy K�ung-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446280003 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P96.M34  / K86 2008 
<br/><br/><label>Dewey Class. No.: </label>302.23068