TY  - BOOK
AU  - K�ung-Shankleman,Lucy
ED  - Sage eBooks
TI  - Strategic management in the media: from theory to practice 
SN  - 9781446280003 (ebook) :
AV  - P96.M34 K86 2008
U1  - 302.23068 23
PY  - 2008///
CY  - London
PB  - SAGE
KW  - Mass media
KW  - Management
KW  - Strategic planning
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Lucy K�ung-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/strategic-management-in-the-media
ER  -