@book{482929,
	author = {Blythe, Jim. and Sage eBooks},
	title = {A very short, fairly interesting and reasonably cheap book about studying marketing},
	publisher = {SAGE,},
	year = {2006.},
	series = {Very short introductions},
	address = {London :},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/a-very-short-fairly-interesting-and-reasonably-cheap-book-about-studying-marketing}
}