Blythe, Jim. <br/><br/>
A very short, fairly interesting and reasonably cheap book about studying marketing  [electronic resource] / 
Jim Blythe. 
 - London :  SAGE,  2006. 
 - 1 online resource (146 p.). 
 - Very short introductions .
 - Very short introductions. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446280324 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B4853 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8071