01559cam a2200337 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152050002400182082001700206100001700223245012600240260002700366300003200393490002900425504005100454520033900505521001700844588004700861650003500908650001500943655002900958710001600987776003501003830003001038856015301068EDZ0000158719StDuBDS20161031105247.0m||||||||d||||||||cr |||||||||||130912s2006    enk    fo|    001|0|eng|d  a9781446280324 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn 0aHF5415b.B4853 200604a658.80712231 aBlythe, Jim.12aA very short, fairly interesting and reasonably cheap book about studying marketingh[electronic resource] /cJim Blythe.  aLondon :bSAGE,c2006.  a1 online resource (146 p.).1 aVery short introductions  aIncludes bibliographical references and index.8 aPacked full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.  aSpecialized.  aDescription based on print version record. 0aMarketingxStudy and teaching. 0aMarketing. 7aElectronic books.2local2 aSage eBooks08iPrint version :z9781412930871 0aVery short introductions.40uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/a-very-short-fairly-interesting-and-reasonably-cheap-book-about-studying-marketing