A very short, fairly interesting and reasonably cheap book about studying marketing Blythe, Jim. creator Sage eBooks text Electronic books. enk London SAGE 2006 monographic eng
electronic resource
1 online resource (146 p.). Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures. Specialized. specialized Jim Blythe. Includes bibliographical references and index. Marketing Study and teaching Marketing HF5415 .B4853 2006 658.8071 Very short introductions 9781446280324 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/a-very-short-fairly-interesting-and-reasonably-cheap-book-about-studying-marketing http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/a-very-short-fairly-interesting-and-reasonably-cheap-book-about-studying-marketing StDuBDS 130912 20161031105247.0 EDZ0000158719 eng