TY  - BOOK
AU  - Blythe,Jim
ED  - Sage eBooks
TI  - A very short, fairly interesting and reasonably cheap book about studying marketing
T2  - Very short introductions
SN  - 9781446280324 (ebook) :
AV  - HF5415 .B4853 2006
U1  - 658.8071 23
PY  - 2006///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Study and teaching
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/a-very-short-fairly-interesting-and-reasonably-cheap-book-about-studying-marketing
ER  -