Imms, Mike, <br/><br/>
An introduction to qualitative market research / 
Mike Imms and Gill Ereaut. 
 - 1 online resource. 
 - Qualitative market research ;  1 .
 - Qualitative market research ;  1. .
<br/><br/> Previously issued in print: 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The seven volumes of Qualitative Market Research provide complete coverage of qualitative market research practice. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781849208550 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Qualitative research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .I4 2013 
<br/><br/><label>Dewey Class. No.: </label>658.83