TY  - BOOK
AU  - Imms,Mike
AU  - Ereaut,Gill
ED  - Sage eBooks
TI  - An introduction to qualitative market research
T2  - Qualitative market research
SN  - 9781849208550 (ebook) :
AV  - HF5415.2 .I4 2013
U1  - 658.83 23
PY  - 2013///
CY  - London
PB  - SAGE Publications
KW  - Marketing research
KW  - Qualitative research
KW  - Electronic books
KW  - local
N1  - Previously issued in print: 2002; Includes bibliographical references and index; Specialized
N2  - The seven volumes of Qualitative Market Research provide complete coverage of qualitative market research practice. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/an-introduction-to-qualitative-market-research
ER  -