Marketing ethics / edited by N. Craig Smith and Patrick E. Murphy. - 1 online resource (5 volumes) : illustrations (black and white). - SAGE library of marketing . - SAGE library of marketing. .

Includes bibliographical references.

v. 1. Foundations of marketing ethics -- v. 2. Positive marketing ethics -- v. 3. Normative marketing ethics -- v. 4. Ethical issues in marketing -- v. 5. New and emerging ethical issues in marketing.

This five-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.

Specialized.

9781446262436 (ebook) : No price


Marketing--Moral and ethical aspects.
Business ethics.


Electronic books.

HF5415

174.96588