TY  - BOOK
AU  - Smith,N.Craig
AU  - Murphy,Patrick E.
ED  - Sage eBooks
TI  - Marketing ethics
T2  - SAGE library of marketing
SN  - 9781446262436 (ebook) :
AV  - HF5415 
U1  - 174.96588 23
PY  - 2012///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - Moral and ethical aspects
KW  - Business ethics
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; v. 1. Foundations of marketing ethics -- v. 2. Positive marketing ethics -- v. 3. Normative marketing ethics -- v. 4. Ethical issues in marketing -- v. 5. New and emerging ethical issues in marketing; Specialized
N2  - This five-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/navigator-marketing-ethics
ER  -