Social marketing / 
edited by R. Craig Lefebvre. 
 - 1 online resource (6 volumes) :  illustrations (black and white), maps (black and white). 
 - SAGE library in marketing .
 - SAGE library in marketing. .
<br/><br/>Includes bibliographical references. 
<br/><br/>v. 1. Social marketing : conceptual frameworks and common ground -- v. 2. Social marketing in the developed world -- v. 3. Social marketing in developing countries -- v. 4. Social marketing in developing countries (continued) -- v. 5. Applications of social marketing for sustainable behavior and environmental protection -- v. 6. Social marketing: deepening and expanding the impact. 
<br/><br/> Bringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446286302 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5414  / .S623 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8