02103cam a2200433 i 4500 EDZ0000158361 StDuBDS 20161031105254.0 m||||||||d|||||||| cr ||||||||||| 130912s2013 cauab fo| 0|0|0|eng|d 9781446286302 (ebook) : No price StDuBDS eng StDuBDS rda pn Alfaisal Main Library HF5414 .S623 2013 658.8 23 Social marketing / edited by R. Craig Lefebvre. Los Angeles : SAGE, 2013. 1 online resource (6 volumes) : illustrations (black and white), maps (black and white). text rdacontent still image rdacontent cartographic image rdacontent computer rdamedia online resource rdacarrier SAGE library in marketing Includes bibliographical references. v. 1. Social marketing : conceptual frameworks and common ground -- v. 2. Social marketing in the developed world -- v. 3. Social marketing in developing countries -- v. 4. Social marketing in developing countries (continued) -- v. 5. Applications of social marketing for sustainable behavior and environmental protection -- v. 6. Social marketing: deepening and expanding the impact. Bringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism. Specialized. Description based on print version record. Social marketing. Electronic books. local Lefebvre, R. Craig, 1959- editor of compilation. Sage eBooks Print version : 9781446253113 SAGE library in marketing. http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/social-marketing lcc EBOOKS 483184 483184