TY  - BOOK
AU  - Lefebvre,R.Craig
ED  - Sage eBooks
TI  - Social marketing
T2  - SAGE library in marketing
SN  - 9781446286302 (ebook) :
AV  - HF5414 .S623 2013
U1  - 658.8 23
PY  - 2013///
CY  - Los Angeles
PB  - SAGE
KW  - Social marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; v. 1. Social marketing : conceptual frameworks and common ground -- v. 2. Social marketing in the developed world -- v. 3. Social marketing in developing countries -- v. 4. Social marketing in developing countries (continued) -- v. 5. Applications of social marketing for sustainable behavior and environmental protection -- v. 6. Social marketing: deepening and expanding the impact; Specialized
N2  - Bringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/social-marketing
ER  -