@book{483194,
	author = {Fitchett, James, and Sage eBooks},
	title = {Consumer research methods /},
	publisher = {SAGE,},
	year = {2013.},
	series = {SAGE benchmarks in social research methods},
	address = {Los Angeles :},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/consumer-research-methods}
}