Consumer research methods / 
edited by James Fitchett and Andrea Davies. 
 - 1 online resource (4 volumes) :  illustrations (black and white). 
 - SAGE benchmarks in social research methods .
 - SAGE benchmarks in social research methods. .
<br/><br/>Includes bibliographical references. 
<br/><br/> This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446286401 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research--Methodology.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.32 
<br/><br/><label>Dewey Class. No.: </label>658.8340721